BEACH BAR RUM
Two iconic rockers have been busy—in the rum business!
Meet Beach Bar Rum.
Sammy Hagar has been dabbling in the spirits game for a few years and after chatting with his buddy Rick Springfield, he decided to relaunch the rum part of his portfolio and Rick came on board as a partner.
“Sammy has had such amazing success in the spirit business and I’ve wanted to get into it for a while now. When this opportunity came along I thought it was a brilliant idea,” Rick adds. “And I am an Earnest Hemingway fan so of course I drink rum. I’ve tried a bunch of them and the Beach Bar brand is a cut above all the ones I tried — smoother and sweeter.”
“Our first collaboration was a home run so we thought why not try it again,” Springfield says in reference to his 1981 hit recording of the Hagar-penned “I’ve Done Everything For You”.
“Rick and I go way back— he had a big hit with a song I wrote and we’ve been friends ever since,” says Sammy. “Now we’re ready for our next hit with Beach Bar Rum!”
The Beach Bar Rum range features three Puerto Rican made expressions: a basic white rum, Kola Spiced Rum, and Red Head Macadamia Nut Rum. The rums are distributed nationally and available to order online in select states.
"Our story is simple. We're passionate about rum. Period. And when you are this passionate about something you take immense pride in it. The result, creating the finest Puerto Rican rum in the world. Beach Bar Rum is made from the purest ingredients and finest sugar cane in the Caribbean and is distilled 3 times creating a superior taste."
